Increase Text Link Ads Earning Potential

Some web publishers are perfectly thrilled to gain a little cash for their work. Others, however, really want to boost their profits. Should you be in the latter group, you're most certainly not on your own. One of the many ways to make this happen includes using Text Link Ads on a blog or website. This is a fantastic way to go, but some effort needs to be in the mix to make this option pay out well.

Text Link Ads is a fairly well known website where site publishers and potential advertisers can sell or buy links on other websites or blogs. The affiliate program itself pays off very well for publishers who can make it work for them. Through this program, publishers can garner $25 for each referral of another publisher or advertiser that they manage to send to the TLA website. A referring publisher gets paid the $25 for each publisher that puts advertising scripts on the sites for a minimum of seven days. The program also pays out when potential advertisers buy a link. The payments come monthly through snail mail checks or via PayPal.

Although TLA's affiliate program sounds like an easy one to cash in on, it can actually take some work to realize big rewards. Strategy is often required to get visitors on your site go to TLA's and actually sign up for the program. Since they have to do this for you to earn money, working to increase conversion rates is very important here.

The first thing you can do to increase click through is to fix ad placement. Making sure these ads are visible and appealing can go a very long way. It's not a bad idea to make them stand out. Having a second link in another part of the page can work well, too. There's nothing wrong with duplication - especially if one ad is an actual box or banner and its duplicate is a text link.

Although better ad placement can really help with getting visitors to click through, there is more work that needs to be done. Since TLA requires action for its affiliate program to pay off, working to increase the conversion rate can be rather helpful. Although it's not necessarily easy to get publishers through the TLA process due to their acceptance requirements, advertisers are another story. The real trick to making money from TLA's affiliate program is to target potential advertisers.

There are a host of things you can do to increase the actual commissions. They fall into three major categories: ad placement, overcoming the "invisible" banner and self-promotion.

It's a simple fact that if you want your TLA affiliate program to succeed, people need to see the ads. Ideas for improving ad placement include adding TLA text links and box ads to the bottom of each post or page, ramping up onsite ad placement, linking to your referral link in your "links" section. Making sure ads are rotated out can also be rather helpful. To make sure your ad set up works, ask friends and family to critique the site. Knowing what others see can provide useful information for tweaking. It's also possible to create TLA landing pages for the affiliate referral link.

Overcoming visitors' ability to be completely oblivious of banner ads is another major obstacle. One way to do this is to create personalized banner ads that don't include TLA name. Another involves creating special recommendation pages that are linked to from the banners, rather than the affiliate program itself. Put the affiliate links on that presell page instead.

Promoting your TLA affiliate program is often one of the best ways to go. Some publishers use Adwords to send visitors to their presell pages, they buy forum signatures with their links included and they even hire bloggers to post about the program and include their referral links. Others create online activities to generate excitement.

Increase conversion rate is another issue. To do this, some publishers have created contests for those who sign up for TLA. Others have offered cash back programs and even special free ad pages for those who sign up for TLA using a site's referral link. The choices here are many. Creativity can really work wonders for obtaining conversions.

The TLA affiliate program can be a rather lucrative one if it's worked correctly. Taking the time to tweak your site, promote your affiliation and entice readers to act can really help.